Let's face it- we all love a nicely packaged gift from a loved one. It is possible to instantly elevate your friend's or customer's mood with a simple gift. But did you know custom tissue papers are more than attractive packaging? 

One clean sheet can be a huge customer service booster and a marketing strategy for your business. Well, custom tissue papers are mainly used to gift wrap products, which also means that they can be used as a branding tool. Read on for an insight into why you need to integrate custom tissue papers into your business. 

Custom Tissue Papers Are Powerful Branding Tools

In the current digital world, it can be quite hard to stand out and compete with other businesses, especially if you operate online. The best way to stand out is to create custom tissue papers with your brand's logo. Whether in the front or at the back, custom tissue papers are an effective way to achieve long-lasting brand recognition. 

For instance, many people know Mcdonald's or Starbucks because of their unique branding. They have personalized packaging with tissue paper that helps promote their brand. All you need to do is establish a good branding design to print on your tissue papers. 

Custom Tissue Papers Are a Good Customer Service Booster

High-end brands have traditionally used custom tissue papers to promote their business. As a result, customers associate it with luxury. It is a calculated business strategy to improve customer experience and justify premium pricing. A good custom tissue paper design can leave your customers with a favorable impression of your brand. 

Taking time to personalize and wrap orders in custom tissue paper for a small business might seem daunting, but it speaks volumes. It gives an impression to your customers that you value them and your brand to make an extra effort. 

Cost Effective

This goes without saying- custom tissue paper is the cheapest and most effective way to promote your brand. You only need to print your brand or logo on tissue paper to wrap orders to your customers. Besides, the current technology allows you to order large volumes of printed tissues from printing stores.  

Technically, profits are increased by cutting costs that can impede the financial performance of a business. Custom tissues allow you to cut the costs of creating expensive packaging. It is also quite simple to design and will require less time to package your orders. 

Lightweight and Easy to Handle

Custom tissue papers are quite easy to handle, and you don't need complicated packaging technology to have your orders wrapped. They are also lightweight and simple to preserve and manage. Some are biodegradable and easy to dispose of, making them a safer option for the environment. 

You might be surprised by how efficiently a simple packaging design can compete with products with complicated packaging requirements. Nowadays, it is pointless to spend a considerable amount of time with time-consuming packaging methods. It is possible to package your products in a simple customized tissue and still advertise your brand as a premium product. 

Eco-Friendly

Sustainable and eco-friendly packaging is quickly becoming a major concern for many brands today. Go for tissue papers that are FSC certified as socially and environmentally sustainable. Besides, your printing company should use 100% renewable soy-based inks. It will help make them completely recyclable. 

Ensure you mark your tissues as eco-friendly and recyclable. It will also help provide a positive impression to your customers that your brand is environmentally conscious. Besides, soy-based inks are also known for their vibrant ink colors. 

Valuable Brand Marketing Opportunities

Your unique way of engaging with your customers can tap into the power of social media marketing. If your customers are pleased with your product, they can take pictures of their orders and upload them to different social media websites. With good advertisement techniques, custom tissue papers can improve your brand's performance and provide you with valuable brand marketing opportunities.

You can also focus on influencer strategies to help you reach a bigger customer base. Nonetheless, it is imperative to note that genuine referrals from your regular customers are the best way to promote your brand. Reward your customers and ask them to refer your products to their friends through social media. It will help you reach hundreds and thousands of potential customers online.

Final Thoughts

Custom tissue paper packaging is undoubtedly the most cost-effective method to advertise your brand with a professional yet simple look. The best thing about the packaging is that it is quite easy to make, design, wrap, and package your orders.

At Wrapoo, we pride ourselves as one of the best companies in the custom tissue paper business offering quality products. Contact us for a free consultation or customize your tissue papers.